Shiraz Jafri


Shiraz has worked in the entertainment industry for more than 15 years, getting his start as the director of the Lionsgate feature film, BALL AND CHAIN.

Shiraz entered the corporate video world producing and shooting branded content for major companies like Dell, AMD, Cardinal Health, and StollerUSA.

Shiraz's passion for fine foods has also been an asset when creating video content for celebrity foodies and superstar chefs, including Jonathan Waxman (Top Chef: Masters), Andrew Zimmern (Bizarre Foods), and Tyson Cole (Uchi). Outside of his responsibilities at UPG, Shiraz has also recently produced and edited on two independent full-length features. Shiraz is a graduate of the University of Texas film school.