80/20

Numbers make me angry. Not so much the basic “this is more than that” use of them, but the seemingly endless overuse of them in an attempt to bring the appearance of order to a world that thrives on chaos. In 1906, Italian economist, Vilfredo Pareto realized that 80 percent of the land in Italy was owned by 20 percent of …

Advertising in Video Without Advertising

If I asked you whether or not you like video advertising, you’d probably say NO. Then, if I showed you the video below, and asked you if you like THIS video advertisement, your answer might be different. My point? It’s not that we loathe video advertising. We just dislike bad or irrelevant video advertising. We dislike video advertising that’s obviously …

Edgy Video vs Brand Truth

It’s great that the new, digital world rewards the bold. Brands like RedBull, GoPro, Old Spice and Orabrush are just a few that have shown us what’s possible, especially w/ video (YouTube). Many other brands, large and small, local and global, have taken notice and have adjusted their marketing plans, if not their whole attitude, especially (again) when it comes …

finger pushing shopping cart

Imagine this scenario:  you’re searching websites to buy a new bike.  The first site you visit has lots of heavy text, product details, specs, and maybe a couple photos of a bike.  The second site you visit has a 5-minute video that features the owner of the sport shop enthusiastically talking up your bike, fast-moving images, and the bike in …

Best Online videos October

Halloween videos abound in this month’s “best online videos” (as determined by us).  From marketing to storytelling, to content that’s just bad ass. Like a Girl — Always Snapchat Murders Facebook — by Casey Neistat Jose’s Wi-Fi Dogs — by T-Mobile Eyes of Hitchcock — by Kogonada Living with Jigzaw — by Chris Capel Internet Popularity Consultants — by College …

Crazy post it notes

Marketers don’t have unlimited budget. That’s why any good strategy has ROI goals. Video marketing strategy is no exception. The good news is that more and more marketers are kicking butt with video production. According to a 2013 Copypress survey of “marketing decision-makers,” video marketing offers the second best return on investment of all content marketing tactics. But that’s not why you’re …

There is no excuse for boring

Corporate video, whether for marketing or HR pursposes should not be boring. We all agree on this, right? So, why are there so many boring corporate videos out there? What makes them boring? We asked dozens of marketers this very question. Here are their responses, via (funny) videos. What’s your Great Idea?  What are some of the worst corporate video …

Best videos of September

From an obnoxious attorney to a Pixar supercut, September is bringing it. Good video marketing and just straight up good storytelling.  Enjoy. Homeless Millennial Survives by Picking Up Women by Elite Daily ROYGBIV: A Pixar Superct by Rishi Kaneria Most Epic Nerf War in History! by RackaRacka Adam Reposa: Lawyer, Patriot, Champion by Adam Reposa, Attorney at Law HERE ARE …

People love video (says “video guy”). There is no better way to bring to life a brand’s story, products, services, etc.  You probably know this. This is not breaking news. However, what you might not know are the compelling statistics about the video viewing habits of consumers, business leaders and decision makers. Here you go. VIDEO = 1,000,000 WORDS You’ve …

handshake

We’ve done more than a dozen video campaigns for law firms, mostly personal injury attorneys. So the commentary below is more relevant to firms who rely on the web to attract or qualify new business. Here we go. Creating effective video for law firms: The goal is simple. Build enough trust. Get them to call… before they start clicking on …

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