The idea should be first. Never overlooked. Whether it's marketing, advertising or simple storytelling, great video is the result of a great idea. We're an idea company that does video.
We handle all of the video production. Because our video production experts are also involved in the idea process, you'll have a well-rounded team on-set that understands your brand and your goals.
Video should be easy. That’s why we work hard to keep our process predictable and effective.
Effective ideas can only come from great understanding of brand.
We're a marketing-driven video company. Lets figure out what success looks like.
We handle all of the video production and pride ourselves on delivering a high-end piece of storytelling greatness.
We'll get your video content to where it needs to be.
We spend a lot of time experimenting, researching and guiding our clients to video success. Below is some of what we've learned. We hope it’s a resource for you.
Why are so many corporate videos tough to watch. We walked up to dozens of people and asked this question. Here's the (fun) video result.
A common pain we come across is out-of-date video. Here are the Top 5 reasons to update your video, laced with some pointed sarcasm & storytelling, just for giggles.
Halloween videos abound in this month's best online videos (as determined by us). From marketing to storytelling, to content that's just bad ass.
There are dozens of video companies in your area. Unfortunately, not all of them are created equal. So, how do you select the right one for your goals? Downloading this one-sheet is a good first step.
It's been more than 5 years since we started this experiment.
We wanted to push the market away from tired and forgettable video habits. We wanted to push companies toward unique ideas and prevent them from chasing stuff simply because they've seen others do it. There's a big difference between an idea and a trend. Ideas are better.
Before UPG, founders Woody Harrison and Ben Cecil spent most of their careers creating news content and executing brand building campaigns for local television stations, in several different major markets. Creative Director, Stephen Mick joined the fun a few years later, bringing more than 15 years of major ad agency experience with him. A great idea man, for sure.
Here's a quick look at a recent UPG comedy campaign.