Best Online Videos January 2014


1-23-2014 | By: Ben Cecil

Every day we spend hours doing "research," combing the web so you don't have to.  This is the result.  Below, you'll find the Best Online Videos of Janurary 2014.  (We didn't include any Super Bowl commercials yet, btw.)

This first one is one of more powerful PSAs you'll see.  Also, great use of extreme slow mo.  Usually slow mo is used as eye candy.  In this video, it's an important visual tactic that helps the idea come to life.

"It's funny because it's true."  Was kind of hoping this would be an ad for something that solves these problems, but it's for something else less exciting.

Apple knows how to connect w/ us emotionally.  Using audio from Dead Poets Society was a stroke of genius.  "The name.... is Nwanda."  (they didn't use this line)

"Thank You, Mom" is a campaign we first saw 2 years ago for the Summer Olympics.  Glad they continued it this year for the Sochi Games.  It's solid.   BTW... still waiting for the dads to get a little love.

This next video proves that big ideas don't always need big budgets.  Make sure you look at the video title.  Then wait for it....

Another heartfelt video.  Duracell capitalizes on an amazing story... by leaving themselves out of it.  Remember, your brand is not the hero.

Did you catch The Best Online Videos of 2013?

Categories: Best Online Videos

About the Author

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Ben Cecil

Ben is UPG's Strategy Director and has been crafting video campaigns for more than 10 years. Before UPG, Ben spent 7 years in local television, helping cultivate, deploy and measure branding efforts on broadcast and new media platforms. Ben hates boring video and loves chasing around his 2 year old son.

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