Corporate Video Can Be Viral


9-10-2013 | By: Ben Cecil

We've always told our clients, "Trying to go viral is a virus."  

But, inadvertently we fear that we've communicated that being boring is ok.  It's not.

I think approaching your video content with a "viral" attitude is essential.  What do I mean?  You should always make an attempt to be bold or at the very least discuss it.  Bold doesn't necessarily mean silly, funny or high budget.  It doesn't mean you have to destroy things (even though we have).  To us, BOLD simply means doing it differently than the rest.  There's always a place for that.

Here's our version of BOLD.  And to be honest with you, we wanted to get silly and a bit self-indulgent.  This is what happened.

For UPG by UPG.  Enjoy.

Outtakes  NSFW (some bad language, bleeped)


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Ben Cecil

Ben is UPG's Strategy Director and has been crafting video campaigns for more than 10 years. Before UPG, Ben spent 7 years in local television, helping cultivate, deploy and measure branding efforts on broadcast and new media platforms. Ben hates boring video and loves chasing around his 2 year old son.

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@alabycreative, 12.21.2013

I like the fact that this video almost feels interactive and its a winner by design.
Creative media is the best form of advertisement and this video ad is a prime example of creativity thats engaging. Very funny

Gerry Alaby
Video Marketing Consultant

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